NBC Sports has announced an innovative move that will see the voice of late announcer Jim Fagan return to its NBA coverage through AI voice synthesis technology. This decision comes as NBC prepares to broadcast NBA games for the first time since 2002. The network secured this opportunity with the approval of Fagan's family, allowing his voice to be featured in select title sequences, show openings, and promotional content.

Jim Fagan, who passed away in 2017, was well-known for his iconic voice that accompanied NBA broadcasts during the 1990s and early 2000s. His memorable commentary, paired with John Tesh’s famous “Roundball Rock” theme, has become synonymous with the era when basketball legends like Michael Jordan, Kobe Bryant, and Shaquille O’Neal were making their mark on the sport.

NBC Sports President Rick Cordella expressed the significance of Fagan's voice in evoking nostalgia for basketball fans, stating, "For many basketball fans, Jim’s unique and recognizable voice immediately conjures a deep sense of nostalgia for a special time in NBA history." The network aims to honor Fagan's legacy while also introducing his voice to a new generation of fans.

While the decision has sparked mixed reactions online—some expressing concerns about using AI to replicate the voice of someone who has passed away—Fagan's daughters have expressed their gratitude. They noted that their father would have been thrilled to see his voice return to the game he loved, emphasizing the importance of his contributions to NBA history.

As the NBA season approaches, this technological innovation not only aims to connect with long-time fans but also to create a unique viewing experience for both new and old audiences. The integration of Fagan's AI-generated voice, along with the revival of "Roundball Rock," is poised to make NBC's coverage a nostalgic yet fresh experience for basketball enthusiasts.