Michael Jordan has expressed his desire to reshape the narrative surrounding today's NBA players, specifically targeting figures like LeBron James, Stephen Curry, and James Harden, who he believes deserve more respect. As he takes on a role as a "special contributor" for NBC's NBA coverage next season, Jordan aims to highlight the skills and contributions of the current generation of basketball talent.

According to sources close to NBC, Jordan is motivated not just by the opportunity to earn a paycheck but by a genuine wish to see fans appreciate the evolution of the game. He criticized the tendency of some fans to dismiss today's players, stating that the modern era features some of the most skilled athletes the league has ever seen. He emphasized that this generation should be recognized for their accomplishments rather than compared unfavorably to past legends.

Jordan indicated that the conversation around his own legacy and the ongoing "Greatest of All Time" (GOAT) debate has become toxic, stating, “The GOAT debate is toxic because it’s not a debate; it’s a cult.” He feels that his name is often weaponized in discussions about greatness, which detracts from the achievements of current players.

In discussions about the impact of today's superstars, Jordan named LeBron James, Stephen Curry, Nikola Jokic, and Luka Doncic as exemplary talents who have made significant contributions to the game. He pointed out that while he averaged 30 points per game over eight seasons—which was once considered remarkable—multiple current players have now matched or exceeded that feat, underscoring the changing dynamics of excellence in the league.

Ultimately, Jordan's push for recognition of today's stars highlights a broader conversation about the appreciation of talent across generations in basketball. As he prepares for his upcoming role with NBC, his aim is to foster a more inclusive and respectful dialogue about the players who are shaping the future of the NBA.